IDEA:
creating a powerful and large-scale sports magnet, an event that attracts attention and makes people want to become part of the community.
GOAL:
To create the largest and most famous multisport festival in Europe. To encourage the best athletes to participate in our sporting event, to promote a healthy lifestyle and sports tourism.
Concept:
Based on the results of the qualifying and ranking competitions held in the previous year, the top athletes will be selected and will receive personal invitations to the festival.B.E.S.T
―
Alongside competitions between top athletes, an amateur subculture of sporting disciplines will develop. In symbiosis and visibility of the best sports representatives and achievements, young athletes, beginners, and sports fans will be able to get inspiration for new achievements and the drive to overcome new goals, both sports and life, in one sports continuum;
― creating the best hub for sports rehabilitation of war veterans and military personnel by involving them in the network of sports competitions at the B.E.S.T. festival;
― inviting prominent figures in the field of sports and fitness to hold lectures, forums, and discussion panels dedicated to the vision of the future of the industry;
― providing an effective and profitable opportunity for networking and marketing collaborations for businesses in the sports and fitness industry by creating extensive opportunities in the festival's Expo zone and other promotional activities.